Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals.
This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
You will spend the first part of the day getting to know other participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.
Marketing for Small Business
The first session of the course will define marketing in the context of small businesses. Participants will also review their pre-assignment.
Elements of a Successful Marketing Message
This session will look at the four elements of a strong message: the USP, relationship building, influence and persuasion, and testing.
The Marketing Cycle in Small Business
The afternoon of the first day will be spent exploring the marketing cycle in the context of small businesses.
To begin Day Two, we will offer some ideas for marketing strategies for small businesses. We will also talk about getting the most value for money and working with a small budget.
Implementing Your Plan
In this session, participants will learn how to implement, evaluate, review, and revise their marketing plan. Marketing budgets will also be discussed in depth.
Internet Marketing Basics
The final session of the course is devoted to Internet marketing. Participants will learn why Internet marketing is important, what strategies they should consider, how to manage e-mail marketing, how to use SEO (search engine optimisation), and social media techniques.
At the end of the course, participants will have an opportunity to ask questions and fill out an action plan.
For details on the differences between “in-house” and “all-inclusive” please see below
We’re keen to ensure that all the participants get the most out of the day, so ideally, we would love to have a room that has natural daylight, space to move, sit and write / work in small groups and utilise the wall space.
It helps to have the equipment provided but we can provide screen, projectors, flip charts and sound etc.
The “in-house” price includes training materials for all participants and a brilliant trainer… come coach… come facilitator.
The price excludes facilitator travel / accommodation (if required) and VAT.
Quite simply, we take all the hassle, stress and time required to organise your course off-site.
We will provide;
We think this is great value and ideal for companies who do not have the resource or time to organise the training.
Please see “Terms” for specific details on our all-inclusive offer.
Full Course Terms and Conditions are available upon request and are provided during the booking process.
Coming Soon! Our “Back to School essential Business Skills Lessons.
A range of short classroom based sessions that can be delivered in just 40 minutes!
Back to School allows every learner to create a personal “school” timetable based on the learning topics / lessons they need the most. They just attend the classes and then go back to work, minimising time away from the day job whilst picking up top tips on personal effectiveness, soft skills and leadership / management.
Fast, interactive and energising ways to learn through Ican Development
Ican Development are a recognised Chartered Management Institute Centre offering a targeted range of high quality qualifications in Coaching and Mentoring as well as Leadership and Management.
We’re also very proud of the way we deliver our programmes with an emphasis on face to face learning using highly engaging and experiential approaches.
We are currently offering qualifications from Levels 3 to 6