As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2016, e-commerce is expected to generate over $450 billion annually.
This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This two-day program will teach business managers how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
You will spend the first part of the day getting to know other participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.
Getting to Know E-Commerce
E-commerce is the future of business and it’s growing exponentially. This session explores the term “e-commerce” and how it has evolved over the last few decades. Also discussed here are the six models of e-commerce and terms used throughout the course.
E-Commerce Building Blocks
The basic elements of an e-commerce business are the topics here. This session digs into setting goals, creating a business plan, and then choosing a revenue model. The session also takes a look at successful e-commerce businesses.
Software Options and Solutions
Learners will get a look at content management systems, e-commerce server packages, and web hosting services in this session. A test drive of an online service and a basic e-commerce site are also features of this session.
Building Your Online Store
A step-by-step look at building an online store is the core of this session. It looks at domain names, site structures, and top-level pages. The session also covers navigation tools, product pages, shopping carts, the checkout process, plus pages like an FAQ section along with testimonials. To conclude the session, students will review the pre-assignment and create a top-10 list.
The Finishing Touches
After your site is set up it’s a good idea to test it before launch. This session looks at ways to guarantee a positive launch plus post-launch procedures. As a wrap-up, participants get to usability test an actual e-commerce site.
Creating an Engaging User Experience
Here, participants get a look at how quality content and responsive site design will help engage users, drive site traffic, and build your business. Also discussed is how to build customer relationships and leverage social selling.
It’s no good having customers but having no way for them to make their purchases. Transaction management is the focus of this session which looks at online payment options, mobile payment systems, digital cash, and cash/check on delivery. This session looks at the details of each payment method and the locations where each type is common.
M-Commerce is commercial transactions conducted using tablets or smartphones and it is growing about 50 percent per year. This session looks at the top m-commerce retailers. We will look at trends in the mobile arena, including wearable devices like smartwatches.
Successful e-commerce sites analyse metrics to study every aspect of their business to help assess and improve it. This session discusses key metrics all e-businesses should track and looks at tools to track these metrics and evaluate trends.
Supporting Your E-Commerce Business
There’s more to running an e-commerce business than just having a website. This session gives participants a glimpse of four key supporting areas of an e-commerce business, including: product management, sales and marketing, customer service, and post-fulfilment.
Marketing Your E-Commerce Business
It’s pointless to have great content without the marketing to spread the word about your business. This session gives students a look at the marketing cycle and the elements of a marketing plan. Also covered is a look at different marketing channels with a focus on social media marketing. Participants also will benefit from some tips for creating promotions to generate customer interest and income.
Security and Fraud Awareness
Owning a business comes with the responsibility to protect data and information that customers share with you. In this session, participants are shown how to keep customer data safe along with a look at credit card security and intellectual property rights.
Rules and Regulations
Regulations and rules govern businesses around the world. This session takes a look at major areas that are usually regulated by jurisdictions are the world.
At the end of the course, participants will have an opportunity to ask questions and fill out an action plan.
For details on the differences between “in-house” and “all-inclusive” please see below
We’re keen to ensure that all the participants get the most out of the day, so ideally, we would love to have a room that has natural daylight, space to move, sit and write / work in small groups and utilise the wall space.
It helps to have the equipment provided but we can provide screen, projectors, flip charts and sound etc.
The “in-house” price includes training materials for all participants and a brilliant trainer… come coach… come facilitator.
The price excludes facilitator travel / accommodation (if required) and VAT.
Quite simply, we take all the hassle, stress and time required to organise your course off-site.
We will provide;
We think this is great value and ideal for companies who do not have the resource or time to organise the training.
Please see “Terms” for specific details on our all-inclusive offer.
Full Course Terms and Conditions are available upon request and are provided during the booking process.
Coming Soon! Our “Back to School essential Business Skills Lessons.
A range of short classroom based sessions that can be delivered in just 40 minutes!
Back to School allows every learner to create a personal “school” timetable based on the learning topics / lessons they need the most. They just attend the classes and then go back to work, minimising time away from the day job whilst picking up top tips on personal effectiveness, soft skills and leadership / management.
Fast, interactive and energising ways to learn through Ican Development
Ican Development are a recognised Chartered Management Institute Centre offering a targeted range of high quality qualifications in Coaching and Mentoring as well as Leadership and Management.
We’re also very proud of the way we deliver our programmes with an emphasis on face to face learning using highly engaging and experiential approaches.
We are currently offering qualifications from Levels 3 to 6