This course is an ideal start for business managers, owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.
This course includes sessions on search engine optimisation, e-mail campaigns, pay per click advertising, and more.
You will spend the first part of the day getting to know other participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.
What is Internet Marketing?
In this session, participants will learn about Internet marketing plans as being a component of the overall marketing plan for the company. You will also discuss how the goal is to draw visitors to the web site (whether this is the hub site or a sub-domain), to engage visitors with good strong content, and to get involved in the community. Participants will also briefly review popular strategies for Internet marketing.
Creating an Internet Marketing Plan
Participants will review what they already have for a marketing plan as a reflection of the six stages of marketing: consumer and market analysis; analysing the competition and themselves; analysing distribution channels; creating a marketing plan; and implementation, review, and revisions.
Extending Your Influence
Participants will learn what it means to create an environment of influence and connect with their customers and prospects via the Internet, as opposed to direct selling methods.
Many companies use e-mail marketing campaigns, and this session is about doing it in a way that connects with consumers without spamming them. You will also cover using distribution services to thwart spam filters, create engaging templates, and manage their database of contacts.
Search Engine Optimisation (SEO)
In this session, participants will learn how SEO can help them bring more visitors to their websites and attract pre-qualified customers. You’ll teach about using search engines, using keywords and metatags, monitoring results, and making adjustments to the campaign.
This session looks at the pay-per-click ad as a way to appeal to customers and grab their attention. This session includes information on setting up an account, choosing keywords, writing ads, and setting limits for the campaign.
At the end of the course, participants will have an opportunity to ask questions and fill out an action plan.
For details on the differences between “in-house” and “all-inclusive” please see below
We’re keen to ensure that all the participants get the most out of the day, so ideally, we would love to have a room that has natural daylight, space to move, sit and write / work in small groups and utilise the wall space.
It helps to have the equipment provided but we can provide screen, projectors, flip charts and sound etc.
The “in-house” price includes training materials for all participants and a brilliant trainer… come coach… come facilitator.
The price excludes facilitator travel / accommodation (if required) and VAT.
Quite simply, we take all the hassle, stress and time required to organise your course off-site.
We will provide;
We think this is great value and ideal for companies who do not have the resource or time to organise the training.
Please see “Terms” for specific details on our all-inclusive offer.
Full Course Terms and Conditions are available upon request and are provided during the booking process.
Coming Soon! Our “Back to School essential Business Skills Lessons.
A range of short classroom based sessions that can be delivered in just 40 minutes!
Back to School allows every learner to create a personal “school” timetable based on the learning topics / lessons they need the most. They just attend the classes and then go back to work, minimising time away from the day job whilst picking up top tips on personal effectiveness, soft skills and leadership / management.
Fast, interactive and energising ways to learn through Ican Development
Ican Development are a recognised Chartered Management Institute Centre offering a targeted range of high quality qualifications in Coaching and Mentoring as well as Leadership and Management.
We’re also very proud of the way we deliver our programmes with an emphasis on face to face learning using highly engaging and experiential approaches.
We are currently offering qualifications from Levels 3 to 6