Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
This is a two-day course to introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
You will spend the first part of the day getting to know other participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.
Key Communication Components
To start the course, participants will learn what business communication is all about. They will also review their pre-assignment.
The Building Blocks
Your communications plan should be linked with your organisation’s other key plans (such as marketing, expansion, and succession). In turn, these plans should be based on your company’s mission, vision, and values. This session will explore all of these elements as they relate to the communication plan. Elevator pitches and executive summaries will also be covered.
Your Communications Plan
In this session, participants will learn about the three steps for building a communications plan: selecting the destination, choosing a route, and establishing a vehicle. Setting up an approval process and inbound vs. outbound marketing will also be covered.
The Five C’s of a Successful Message
Next, participants will learn about the five C’s of a successful message: clear, concise, complete, correct, and compelling.
To wrap up the first day, participants will learn two strategies that can help them increase their communications success: goal setting and core messages.
Sharing Information Through Media Releases
This session will teach participants how to create a good media release.
Next, participants will learn how to use blogs and social media to communicate their message.
Using Stories to Communicate
In this session, participants will learn about the power of storytelling in communication.
Polishers and Time Savers
This session will show participants how to use communication fact sheets and the three R’s to make their communications process more efficient and accurate.
Enhancing Your Results
Next, participants will learn how to boost their results with techniques such as search engine optimisation, analytics, and SWOT analysis.
Maintaining Your Message in Crisis
To wrap things up, participants will take a brief look at communicating during crisis situations.
At the end of the course, participants will have an opportunity to ask questions and fill out an action plan.
For details on the differences between “in-house” and “all-inclusive” please see below
We’re keen to ensure that all the participants get the most out of the day, so ideally, we would love to have a room that has natural daylight, space to move, sit and write / work in small groups and utilise the wall space.
It helps to have the equipment provided but we can provide screen, projectors, flip charts and sound etc.
The “in-house” price includes training materials for all participants and a brilliant trainer… come coach… come facilitator.
The price excludes facilitator travel / accommodation (if required) and VAT.
Quite simply, we take all the hassle, stress and time required to organise your course off-site.
We will provide;
We think this is great value and ideal for companies who do not have the resource or time to organise the training.
Please see “Terms” for specific details on our all-inclusive offer.
Full Course Terms and Conditions are available upon request and are provided during the booking process.
Coming Soon! Our “Back to School essential Business Skills Lessons.
A range of short classroom based sessions that can be delivered in just 40 minutes!
Back to School allows every learner to create a personal “school” timetable based on the learning topics / lessons they need the most. They just attend the classes and then go back to work, minimising time away from the day job whilst picking up top tips on personal effectiveness, soft skills and leadership / management.
Fast, interactive and energising ways to learn through Ican Development
Ican Development are a recognised Chartered Management Institute Centre offering a targeted range of high quality qualifications in Coaching and Mentoring as well as Leadership and Management.
We’re also very proud of the way we deliver our programmes with an emphasis on face to face learning using highly engaging and experiential approaches.
We are currently offering qualifications from Levels 3 to 6