Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
You will spend the first part of the day getting to know other participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.
Defining the Terms
You can’t mount an effective social media branding campaign if you don’t know the terms. This session will take care of that. You will learn what a brand is and what goes into making a brand. They you will look at social media and learn what it exactly is and its rise over the past several decades.
Building Your Social Media Branding Strategy
Once you have a grasp on the terms it’s time to take the next step. This session looks at the key ingredients for a successful branding strategy including what do you want your brand to say and what is it saying currently. Also covered along the way are how will the brand come to life, resources, and how to evaluate progress.
Identifying Your Social Media Audience
Once you’ve got a branding strategy in place you need a target, that’s where this session becomes very helpful. It looks at building an audience profile and includes a range of questions to fine-tune your search for a target audience.
The Key Social Media Platforms
By this point of the course learners have laid the groundwork for a successful social media branding campaign. The next step is coming to grips with key social media platforms. This session looks at choosing the right platform(s) for your brand, identifying ways to build your brand on a social network, and looking at options for the platforms.
Creating Brand-Focused Messages
Now comes a look at brand-focused messages. This session looks at the elements of a successful social media message and then delves deeper through a look at a recent social media gaffe by a major company. The session wraps up with a study of how to deal with negative online feedback when it happens.
Building Customer Trust
This session allows students to look at some high profile examples of ways that individuals and companies can make or break customer trust through their social media actions.
Developing a Communication Strategy
It’s no use in having a comprehensive social media plan if you don’t have a strategy for using it and that’s the focus of this session. Each brand needs guidelines for a social media presence and they are addressed here along with a look at applying them to each student’s situation. The session concludes with a look at how to turn customers into online ambassadors for your brand and examines an actual example from the business world.
Reviewing and Revising
Nothing in perfect in life, including a social media presence. Participants get instructed in this session on how to deal with any subtle flaws or imperfections in their social media campaigns.
At the end of the course, participants will have an opportunity to ask questions and fill out an action plan.
For details on the differences between “in-house” and “all-inclusive” please see below
We’re keen to ensure that all the participants get the most out of the day, so ideally, we would love to have a room that has natural daylight, space to move, sit and write / work in small groups and utilise the wall space.
It helps to have the equipment provided but we can provide screen, projectors, flip charts and sound etc.
The “in-house” price includes training materials for all participants and a brilliant trainer… come coach… come facilitator.
The price excludes facilitator travel / accommodation (if required) and VAT.
Quite simply, we take all the hassle, stress and time required to organise your course off-site.
We will provide;
We think this is great value and ideal for companies who do not have the resource or time to organise the training.
Please see “Terms” for specific details on our all-inclusive offer.
Full Course Terms and Conditions are available upon request and are provided during the booking process.
Coming Soon! Our “Back to School essential Business Skills Lessons.
A range of short classroom based sessions that can be delivered in just 40 minutes!
Back to School allows every learner to create a personal “school” timetable based on the learning topics / lessons they need the most. They just attend the classes and then go back to work, minimising time away from the day job whilst picking up top tips on personal effectiveness, soft skills and leadership / management.
Fast, interactive and energising ways to learn through Ican Development
Ican Development are a recognised Chartered Management Institute Centre offering a targeted range of high quality qualifications in Coaching and Mentoring as well as Leadership and Management.
We’re also very proud of the way we deliver our programmes with an emphasis on face to face learning using highly engaging and experiential approaches.
We are currently offering qualifications from Levels 3 to 6